A Convergent TV Platform Built For Agencies

MBB built its reputation on ditching unnecessary layers. Here's one more layer worth cutting.

MBB buys linear and CTV for clients in CPG, health, and B2B across national and local markets. Tatari buys the same inventory direct from publishers with no DSP in the middle. Biddable linear at real-time scatter market rates, CTV direct from Hulu, Peacock, and HBO at lower CPMs, and next-day attribution across both channels in one platform.

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Data is not real and for illustrative purposes only
Why we sent this
MBB's positioning is direct: ditch the layers, get closer to the work and the client. That same instinct applies to TV buying. Every CTV impression routed through a programmatic stack picks up a fee at each layer before a single ad runs on Hulu or Peacock. Every linear placement negotiated through a rep leaves rate efficiency on the table that biddable buying recovers. Tatari removes the supply path and buys direct, putting more of every MBB client's media budget into actual impressions. For an independent agency competing against shops with larger buying clout, that efficiency gain is a structural advantage on every TV recommendation Alexis makes.
What Makes Tatari Different?
Direct buying for MBB's clients. Lower CPMs, less friction, more of every dollar reaching the screen.
Purpose-built for TV
Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.
Measure real outcomes
Every dollar Tatari removes from the supply path goes back into working media. For MBB's CPG and health clients running national and local campaigns simultaneously, that means the same budgets deliver more impressions, more frequency in the right markets, and access to premium inventory that smaller agencies typically cannot negotiate independently.
Direct media execution
Tatari holds direct relationships with every major publisher. No SSP, no exchange, no seat fee. For MBB's linear accounts, that means biddable scatter market access at prices that clear in real time rather than what a rep quotes. For CTV, it means Hulu, Peacock, and HBO at CPMs that no programmatic stack can match because nothing is taking a cut before the impression runs. For an independent agency, that is the same buying power the holding company shops have been using for years.
Our Platform and Services
Linear Biddable buying motion
Real-time pricing and viewership
See live market rates and audience delivery before you commit. Buy at the price the market clears, not what a rep quotes.
Rate shaving
Tatari's platform automatically negotiates rates down in the scatter market. Clients pay less for the same inventory.
Predictive clearance
AI forecasts which spots will clear before the buy is submitted. No surprises on delivery.
Measurement Next-day reporting
Spot-level attribution, next day
Every linear spot reports the following morning: which network, which daypart, which creative, and exactly how many site visits or conversions it drove.
Publisher-level placement data
Full transparency on where every ad ran. No black-box delivery reports. Clients see the exact placements, not just aggregated impressions.
Media Buying

Tatari's biddable linear motion gives MBB real-time scatter market pricing before any buy is committed. Rate shaving automatically negotiates placements down. Predictive clearance eliminates delivery surprises. For CTV, direct publisher buys on Hulu, Peacock, and HBO replace the programmatic stack entirely. Sonic Drive-In, Missouri Lottery, and CPG accounts all run in the same platform -- national campaigns and local market buys in one unified workflow.

See our media buying tools for TV
Measurement

Tatari's platform shows Alexis what every linear and CTV placement is delivering in real time. Scatter market rates update live before any buy is submitted. Attribution ties each airing to site visits, conversions, and engagement signals the next morning. For MBB's health and CPG clients where budgets are tighter and every placement needs to justify itself, that data makes the difference between a TV recommendation that gets renewed and one that gets cut.

See our measurement features
Impressions
53.8M
↑ 115.9%
CAC
$35.39
↓ $2.93
Site Lift
+11.4%
↑ vs prior
ROAS
6.2x
↑ 0.8x MoM

Data is not real and for illustrative purposes only

Agency Spotlight
How DAC made TV measurable and grew client revenue.

DAC is a full-funnel digital media agency that came to Tatari with the same challenge MBB faces: buying and measuring linear and CTV with the same rigor applied to digital. They unified both channels in one platform, connected every airing to real downstream outcomes, and drove double-digit revenue growth across their client base.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC


Read the full case study
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Supply path markup. Tatari buys Hulu, Peacock, and HBO direct with no DSP between MBB and the publisher.
2x
Double-digit revenue growth for DAC after unifying linear and CTV buying in one platform
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Platform for linear and CTV. MBB plans, buys, and attributes both without separate tools or manual reconciliation.
Next
Day attribution on every airing. Alexis walks into every client review with placement-level data, not post-campaign estimates.
Client retention
Measurement that sticks
DAC unified their linear and CTV buying on Tatari and drove double-digit revenue growth across their client base. The same direct publisher relationships and biddable buying infrastructure are available to MBB on the first campaign.
New revenue
A full TV service line
When MBB's CPG or health clients ask why TV CPMs are rising, Alexis now has a structural answer: the DSP layer is the cost, and removing it is the fix. Direct buying is not a workaround. It is the correct infrastructure for CTV at any budget level.
Premium access
Inventory beyond programmatic
Secure Hulu, Peacock, and HBO inventory direct alongside biddable linear. For MBB's national accounts, that means premium placements without holding company buying clout. For local market clients, it means the same platform scales down without a different workflow.
Next step for Alexis
See what MBB's TV clients look like when linear and CTV are bought direct, with next-day attribution on every airing.

Tatari will show side-by-side CPMs for what MBB currently pays on CTV through a programmatic stack versus Tatari direct on Hulu, Peacock, and HBO, plus what biddable linear looks like for a national or local campaign in the scatter market.

Learn more → Book a demo